I’m sure you already know that the way you present your brand visually is the difference between someone booking you or buying from you over someone whose work, product and style is similar to yours. 

We live in a world where we are constantly scrolling so if your visuals aren’t up to scratch, aren’t on brand, aren’t captivating, people will just scroll on past and they won’t stop to see what you have to say. They won’t stop to see what you are offering. They just won’t stop. So your images play a huge part in getting your brand seen. You could have the most amazing caption writing skills or have the best website copy, but if you can’t make people stop, they won’t even get the chance to read it. 

But the thing is, having pretty pictures isn’t enough if they don’t make sense for your brand or if you don’t know how to use them together to create a bigger picture and tell a more captivating story for your audience. That is, if you simply group a whole bunch of beautiful images togethe...

Creating your own imagery can often be a challenge, particularly when you’re not a photographer.

And I get it. I used to feel the same way too!

I used to think that the only way for me to have pretty images was to rely on a photographer but that’s actually not true. 

Being able to capture your own work (even using something as simple as your phone camera) means you’ll be able to grow your image bank and when you find you need a photo to use as a background to your Instagram stories, you can quickly browse through your phone and grab one.

Seriously, SO simple and SO quick. 

Now, after a lot of trial and error, I realised that using something as simple as your phone camera can be just as good.

Now don’t get me wrong, I love working with photographers and they could never be replaced with my less-than-perfect phone camera photos but where I’m not able to have my photographer pals with me, it is actually the next best thing and seriously, it’s not that bad!

I realised that the k...