The Secret for High-Converting Images for Social Media Posting

I’m sure you already know that the way you present your brand visually is the difference between someone booking you or buying from you over someone whose work, product and style is similar to yours. 

We live in a world where we are constantly scrolling so if your visuals aren’t up to scratch, aren’t on brand, aren’t captivating, people will just scroll on past and they won’t stop to see what you have to say. They won’t stop to see what you are offering. They just won’t stop. So your images play a huge part in getting your brand seen. You could have the most amazing caption writing skills or have the best website copy, but if you can’t make people stop, they won’t even get the chance to read it. 

But the thing is, having pretty pictures isn’t enough if they don’t make sense for your brand or if you don’t know how to use them together to create a bigger picture and tell a more captivating story for your audience. That is, if you simply group a whole bunch of beautiful images together on your Instagram feed, that isn’t going to do anything for your brand. Even if each individual image is beautiful, if they don’t make sense or look captivating as a whole, it won’t have the same show-stopping effect you want for your brand. It won’t speak to your ideal client or customer. 

So you might be thinking, “so what do I do, Sandra?” and let me let you in on a secret. The secret for creating high-converting images is to be intentional with your visual strategy.

Let’s take the example of an inspiration wall, which if you’ve been following me for a while, you know I LOVE and create a lot of inspiration wall imagery for my clients. I’ve done this for calligraphers, florists, makers and other businesses and I LOVE inspiration wall imagery because they make such a visual impact for brands. BUT that’s only the case if the inspiration wall in question makes sense for YOUR brand, not the brand above or below you on the grid.

So, let’s say you’re a prop hire company and I wanted to put together an inspiration wall for your brand and you laid out all your materials, inspiration images, textures - basically everything you have in your studio (which is something I always ask my clients to bring to shoots) - but as the person responsible for styling and creating the imagery (that is, as the creative director), you need to look through all those materials and only use what’s relevant - only use what makes sense for the story… what fits in with your brand.

So, I might have beautiful silk ribbons and stamps and beautiful handmade papers in my styling kit that usually looks AMAZING on an inspiration wall, but it wouldn’t make any sense to use those for my client who is a prop hire company. Do you get what I mean? What would work better and make more sense (in place of pretty silk ribbons) are perhaps, fabric textures, paint swatches, scribbles and so on. Do you see what I mean? You need to be INTENTIONAL with even the tiniest thing like prop selection to create images that actually convert… because when your imagery stands out for the wrong reasons (like it looking awkward or just making no sense at all)... that’s when people will move on to another brand.

So in order to strengthen your brand with high-converting images, you need to be thoughtful and intentional with your images because otherwise they would do nothing for your brand no matter how good they look.

Photo Credits:  Anna Peters, Tealily Photography, We Are Origami Photography